MAD Examples:

Radio Promotion- What if a new artist is embarking on a grueling 50 city radio tour over the next three months? What does the label or artist walk away with when the tour is over? Some good on air exposure is usually about it…By using MAD, you could walk away from that tour with thousands of phone numbers in each market from fans who have already expressed an interest in your artist! For example, the artist is on air at WXYZ and they say…”Hey, we are giving away an autographed guitar…if you like our music and want a chance to win, send the call letters WXYZ to 12345 and somebody’s gonna win!” With our MAD program, we will catalog each of the calls from that date, station, time, and market (via area code). You will know which stations are doing the most for you, where people are reacting best to your music or promotion, and most importantly, have a way to connect directly to your fans in the future!

Advertising- You will already be spending ad dollars on print, radio, and internet. Why not tap into today’s most innovative form of communication, text messaging! By including a “short code” in those ads, you are “calling your fans to action,” and capitalizing on every dollar spent. Fans react to their impulse. For example, an ad reads, “Text WIN to 12345 for your chance to win free tickets!” (or a flyaway, or an autographed guitar, etc.…). The reader’s first impulse will be to text that short code for a chance to win. With Mobile Artist Development, you have now created a direct link to the fans who are reading your ads and reacting to them.      Packaging-  Why not include a contest using text messaging right inside your album package that motivates those that buy your album to send you a text? This will help build your database of “core fans” and allow you to make better decisions on future marketing and text messaging campaigns. Again, this is one more opportunity that MAD provides to create a direct relationship to your fans. So, next time your album hits stores, or you have a concert date coming to town, with MAD, you can be sure that your fans will know about it!