mRadio is a
turnkey solution that allows broadcasters to implement a
mobile marketing strategy quickly, effectively and
economically. With HIP’s mRadio program, radio and television
stations can immediately implement their own mobile strategy
for on-air text based contesting and ongoing listener
interaction.
Mobile marketing is a great opportunity to provide your
advertisers immediate and tangible Return On Investment as
well as providing your station an amazing new form of Non
Traditional Revenue.
Click the picture at the bottom right to listen to a live demo!
Cross Carrier:
Our mRadio program allows CROSS CARRIER connectivity. Our
system covers 95% of all mobile providers, including Cingular,
AT&T, Sprint, Nextel, T-Mobile, Verizon, AT&T and more. This
means we have the ability to reach your listeners, no matter
what mobile carrier they use.
mRadio also provides a web based portal to manage your on-air
campaigns.
Capitalize on Impulse:
Imagine the benefits of using text messaging to select the
winner for your next on air giveaway. Instead of utilizing
standard “call in to win” methods or driving people to a
website to enter, a mobile strategy allows you to “CAPITALIZE
ON THE IMPULSE”. Over 230 million Americans carry cell phones and most radio listening takes place where listeners
have no internet access.
Now with the advent of our mRadio program, you can call your
listeners to action whenever they hear your “text to win”
announcement. From their home, car, office - wherever they
are…you can reach them via mobile marketing. With every text
you have the opportunity to build your database.
mRadio allows your radio station to begin that crucial two-way
interaction with listeners. Unlike a standard call-to-win
contest, once your listeners text and opt in, you have their
cell phone numbers and can reach out to them directly about
major station events, contests and of course, sponsor driven
offers.
Additional Features:
Our mRadio package doesn’t just stop at providing the ability
to text-to-win. Voting, text requests, DJ shout-outs,
contesting, even the ability to create NTR from offering
ringtones, news and weather updates, and other exclusive
content, is all possible with this new technology.
Every listener who texts in, also receives a
“bounce back” marketing message that can be easily customized
to your station or sponsors needs. For example, imagine an
on-air ticket giveaway sponsored by Starbucks. Each person who
texts in immediately gets a response message that reads
“Thanks 4 texting WXYZ home of the hits! Stop by any Starbucks
location TODAY, show them this msg & receive a FREE Hazelnut
Latte from your friends at WXYZ” How’s that for driving foot
traffic and showing real R.O.I.?
Let Hurricane Interactive Promotions help you create a mobile
strategy for your station. We will work with you to customize
a campaign that fits your needs and puts the most exciting and
cutting edge mobile technology to work for you.
